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Crunchyroll Expo Marketing

Crunchyroll Expo is a celebration of anime, manga, cosplay & more. With special guests, an artist alley, concerts, a gaming area, & other activites.

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I produced signage, meter boards, tags, while working on t-shirt designs, pin backers, and a few other various items for sale. I art directed a majority of CRX exclusive shirts, and got those designs print ready to be made. The over all outcome was positive for Crunchyroll. According to ECOM, there was a 22% Year-Over-Year growth in sales, & over 6500 impressions sold in a 3 day period.

 

While working on these projects for ECOM, I also supported the events team by creating many meter board signage, and general events signage as well. I also produced outdoor marketing impressions, such as ten billboards located throughout the Bay Area.​

 

I also produced collateral for the interactive parts of Crunchroll Expo, including the photo booth wall, photo booth skin, and interaction for the overall machine. Along with the polaroid photo frames, clings for the photo, and the drawing wall, I also helped produced the online/social media marketing, as well as the physical marketing for the ever popular Bananya booth at CRX.

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Photo Credit: Say Ya! Photography 

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