KIM KOOB

As the lead designer of a new sub- brand, I developed the visual sub-brand strategy for Crunchyroll Games. I worked with multiple stakeholders (Merch, Events, Commerce, and Audience Development) to create a cohesive digital/physical brand experience across the website, marketing collateral, and events booth experience.

 

I led and supported a team of designers in the new visual design brand implementation. This included display ads, social ads, e-commerce store carousels, emails, email headers, gifs, trading cards, infographics, site collateral (skins, carousel, top bar, app icons, in-apps), advertisements within the game apps, app store takeovers, app store screenshots, Public Relation tool kits, and other various collateral for each game launch.

 

 

Live :https://www.crunchyroll.com/games/index.html

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Coder: Jannet Shim 

Events Producer: Khahil White

Marketing Manager: Michael Lee